Assisto Labs
AI conversation platform

Your website, handling conversations while you sleep

Assisto is an AI conversation layer for your website. It answers visitor questions from your own content, captures leads mid-conversation, and turns every interaction into structured data you can act on.

Grounded in your contentLead capture built inConversation intelligenceFull operator control

Trusted by teams who treat customer conversations as a core business asset

SaaS productsE-commerceService businessesMarketplaces

How it works

Four steps to an AI-powered website

From embedding the widget to understanding what your visitors actually need — Assisto closes the loop between conversation and action.

01

Embed

Add one script tag. Assisto connects to your site in minutes — with a customizable widget, consent controls, and multi-language support built in.

02

Converse

The AI handles visitor conversations using your approved content. Responses are grounded in your knowledge base — no hallucinations, no made-up answers.

03

Capture

Assisto detects buying signals and captures contact details naturally during conversation — with intent scoring and automated lead qualification.

04

Learn

See what visitors ask, where your content falls short, and which conversations drive revenue — all in a real-time analytics dashboard.

Architecture

Six layers. One connected system.

Widget, AI engine, knowledge base, analytics, admin panel — every layer talks to each other so nothing falls through the cracks.

W
WidgetEmbed layer
A
APITenant gateway
A
AI EngineGrounded responses
K
KnowledgeVector retrieval
A
AdminOperator control
A
AnalyticsBusiness intelligence

What happens inside

From raw questions to clear data

Visitor input

"What pricing do you offer for enterprise teams?"

"Do you integrate with Salesforce?"

"Can we schedule a call this week?"

AI engine
Structured output
Intent scoreHigh (87)
CategoryEnterprise pricing
Lead statusCaptured
ActionSchedule follow-up

What we build

One studio. One product. One intelligence layer.

01

Assisto Labs

Assisto Labs is the product team behind the Assisto platform.

02

Assisto

Assisto is an AI conversation platform for your website — handling conversations, capturing leads, and producing business intelligence from every interaction.

03

Assisto Insights

Assisto Insights turns your visitor conversations into clear data — showing you what customers ask, what they need, and where your content has gaps.

What it can do

Capabilities in production today

These are real features running in the current platform — not plans or promises.

Conversations

  • Grounded responses from your approved content — no hallucination
  • Human handoff with full conversation context preserved
  • AI policies: configurable tone, escalation rules, do-not-say lists
  • Answer quality tracking with unanswered question flagging

Knowledge base

  • Import from your website, files, or paste content directly
  • Vector search (Qdrant) for semantic matching across your knowledge
  • Scheduled re-crawling to keep content up to date automatically
  • Unanswered question tracking to close knowledge gaps

Leads and intelligence

  • Visitor profiles with session history, page activity, and interest scoring
  • Lead auto-detection with intent labeling and estimated value
  • Live visitor monitoring with VIP detection and proactive messaging
  • Revenue attribution: track assisted orders and calculate ROI

Operator control

  • Analytics: top questions, resolution rate, conversation quality scoring
  • Conversation inbox with confidence scores, handoff queue, and full history
  • AI policies: tone configuration, sales playbooks, A/B testing for responses
  • Widget settings — appearance, consent, languages, proactive prompts

Integrations and automation

  • Ecommerce: Shopify, WooCommerce — product search, recommendations, cart recovery
  • Support: ticket creation in Jira and Linear, structured intake forms
  • Notifications: Slack, Telegram, email, Expo push for mobile
  • Multi-tenant architecture with per-client data isolation and team RBAC

Results

What you actually get

Less noise for your team. More signal from your visitors.

Resolve conversations automatically

94%
resolved by AI

Assisto handles repetitive questions using your knowledge base — freeing your team for complex work.

Capture leads mid-conversation

3.2×
more leads

When a visitor shows buying intent, Assisto qualifies and captures their info — with scoring and webhook delivery.

Turn conversations into intelligence

23%
high intent

Every conversation produces structured data — intent signals, topic patterns, unanswered questions, and revenue attribution.

Stay in full control

100%
your control

Set AI policies, escalation rules, and quality thresholds. Monitor live visitors, review conversations, and manage everything from one admin panel.

Use cases

Works across industries

SaaS products

Answer onboarding and product questions, surface feature requests from real conversations.

E-commerce

Help shoppers find products, answer pre-purchase questions, and detect buying intent.

Service businesses

Qualify leads automatically and collect project details before the first call.

Marketplaces

Support across vendors with isolated knowledge bases and demand insights.

What’s next

A roadmap that follows what’s already working

Every next step builds on what the platform already does — no disconnected promises.

What's live today

Now

The platform already handles conversations, answers from your content, detects visitor interest, captures leads, and gives you a full admin panel.

  • AI assistant with customizable widget and multilingual support
  • Conversation logs, unanswered tracking, feedback, and handoff to your team
  • Lead detection, visitor interest scoring, live monitoring, and admin analytics
Coming soon

Next

The next phase adds deeper conversation insights, better product-aware answers, and more automation for your support and sales workflows.

  • Richer insights — common objections, question clusters, and content gaps
  • Smarter product answers using catalog data, recommendations, and store context
  • Better support workflows — faster handoffs, answer quality tracking, and automation
Where we're headed

Future

Long-term, Assisto becomes a broader platform where AI handles conversations, intelligence, and actions across more of your customer-facing workflows.

  • Assisto Insights as a standalone analytics tool for customer questions and buying patterns
  • Deeper automation across product, support, and sales workflows
  • More powerful tenant management with advanced controls, reporting, and team features

Ready to turn visitor conversations into business outcomes?

Start with Assisto on the pages where your visitors already have questions — and see structured results in days, not months.

Use cases · Platform · AI customer support · Insights