How it's built
The full stack behind your conversation system
Six layers working together: from the conversation widget on your website to the AI engine, knowledge base, analytics, admin panel, and integrations.
Under the hood
Six layers. One system.
Widget
A customizable conversation widget with multi-language support, consent controls, proactive messaging, and theme options. Deploys with a single script tag.
AI engine
Handles conversations using only your approved content. Responses are grounded in your knowledge base with configurable tone, policies, and escalation rules.
Knowledge base
Ingest content from your website with scheduled re-crawling. Semantic vector search powers both admin lookups and visitor answers. Unanswered questions are tracked automatically.
Analytics & intelligence
Intent scoring, topic classification, demand signals, revenue attribution, and quality monitoring. Every conversation produces structured data you can act on.
Admin panel
Conversation inbox, live visitor monitoring, AI policies, A/B testing, human handoff workflows, lead management, and usage analytics — all in one dashboard.
API & integrations
Webhooks, Shopify/WooCommerce imports, Jira/Linear ticket routing, Slack/Telegram alerts, and data export. Built for multi-tenant use with full data isolation.
Live capabilities
What the platform does today
Everything listed here is live. Real features you can use right now, not plans for the future.
Conversations
- Grounded responses from your approved content — no hallucination
- Human handoff with full conversation context preserved
- AI policies: configurable tone, escalation rules, do-not-say lists
- Answer quality tracking with unanswered question flagging
Knowledge base
- Import from your website, files, or paste content directly
- Vector search (Qdrant) for semantic matching across your knowledge
- Scheduled re-crawling to keep content up to date automatically
- Unanswered question tracking to close knowledge gaps
Leads and intelligence
- Visitor profiles with session history, page activity, and interest scoring
- Lead auto-detection with intent labeling and estimated value
- Live visitor monitoring with VIP detection and proactive messaging
- Revenue attribution: track assisted orders and calculate ROI
Operator control
- Analytics: top questions, resolution rate, conversation quality scoring
- Conversation inbox with confidence scores, handoff queue, and full history
- AI policies: tone configuration, sales playbooks, A/B testing for responses
- Widget settings — appearance, consent, languages, proactive prompts
Integrations and automation
- Ecommerce: Shopify, WooCommerce — product search, recommendations, cart recovery
- Support: ticket creation in Jira and Linear, structured intake forms
- Notifications: Slack, Telegram, email, Expo push for mobile
- Multi-tenant architecture with per-client data isolation and team RBAC
Admin layer
Your control center
The admin panel gives you full visibility into conversations, live visitors, AI quality, and business outcomes. Set policies, monitor performance, manage your knowledge base, and step in when needed.
- Conversation inbox with full context and replay
- Live visitor monitoring with lead probability
- AI policies, tone controls, and escalation rules
- A/B testing with variant metrics and promotion
- Human handoff workflows with timeout controls
- Revenue attribution and usage analytics
Design principles
How we think about building this
Answers from real content
Every AI response comes from your approved knowledge base. The system is designed to prevent made-up answers at every level.
Built for multiple clients
Each business gets isolated data, settings, and analytics. Clean separation without added complexity.
Everything is measurable
Every conversation produces clear data — what visitors asked, how the AI performed, and what needs attention. No black box.
You stay in control
The admin panel exists so you can approve content, monitor conversations, adjust AI behavior, and step in at any point.
Platform evolution
What's live, what's next, and where we're headed
Every next step builds on what's already working.
Now
The platform already handles conversations, answers from your content, detects visitor interest, captures leads, and gives you a full admin panel.
- AI assistant with customizable widget and multilingual support
- Conversation logs, unanswered tracking, feedback, and handoff to your team
- Lead detection, visitor interest scoring, live monitoring, and admin analytics
Next
The next phase adds deeper conversation insights, better product-aware answers, and more automation for your support and sales workflows.
- Richer insights — common objections, question clusters, and content gaps
- Smarter product answers using catalog data, recommendations, and store context
- Better support workflows — faster handoffs, answer quality tracking, and automation
Future
Long-term, Assisto becomes a broader platform where AI handles conversations, intelligence, and actions across more of your customer-facing workflows.
- Assisto Insights as a standalone analytics tool for customer questions and buying patterns
- Deeper automation across product, support, and sales workflows
- More powerful tenant management with advanced controls, reporting, and team features
Now
The platform already handles conversations, answers from your content, detects visitor interest, captures leads, and gives you a full admin panel.
- AI assistant with customizable widget and multilingual support
- Conversation logs, unanswered tracking, feedback, and handoff to your team
- Lead detection, visitor interest scoring, live monitoring, and admin analytics
Next
The next phase adds deeper conversation insights, better product-aware answers, and more automation for your support and sales workflows.
- Richer insights — common objections, question clusters, and content gaps
- Smarter product answers using catalog data, recommendations, and store context
- Better support workflows — faster handoffs, answer quality tracking, and automation
Future
Long-term, Assisto becomes a broader platform where AI handles conversations, intelligence, and actions across more of your customer-facing workflows.
- Assisto Insights as a standalone analytics tool for customer questions and buying patterns
- Deeper automation across product, support, and sales workflows
- More powerful tenant management with advanced controls, reporting, and team features
See the platform in action
Visit Assisto to try the AI on your website, or talk to the team to learn more.